Valor - Tequila packaging

The prompt for this project was to design beverage packaging for a made-up brand. Getting "liquid courage" from drinking tequila inspired the name "Valor" (Spanish for "courage"), which I combined with a bull motif and typography. I wanted to do three different variations (for blanco, reposado, and anejo), each with its own color scheme. Feeling that the bottle should resemble something out of an old pirate bar (if those exist), I added that in and composited the result in Illustrator. Finally, I printed these onto stickers for the physical mockup (ideally would be printed directly onto the bottle) and photographed them.