At Gro Intelligence, I contributed to the creation of a number of interactive microsites. I created brand assets and designed the user interface for various features, including data visualizations and interactive content.

Building the first microsite was a challenge because we were short the full requirements at first — the business had a rough idea of what they wanted to provide to users, and we content from our analysts, but the concept itself was not fully fleshed out. We were also under a significant time constraint to deliver something of value.

Therefore, we launched an MVP to gather data about user journeys, and iteratively added features with continuous releases in order to get us to the final version.

There were time constraints from the start, so we initially designed for business priorities, and then tested with real users after we made the sites live to the public.