After Gro was re-branded, I was charged with art directing our new online presence. I created a new style guide and a new set of branding guidelines for the marketing website and all marketing assets. Myself and another designer collaborated on a new homepage, landing pages and the overall website structure. I developed iconography, various deliverable templates, and all visualizations.

The art direction for these new pages that I chose was meant to emphasize both the granularity of the company’s products and toolsets, as well as the magnitude of the content they were describing. We also wanted to allude to the complexity of the data as well as the simplicity of the product created to analyze that data.

Iconography

I created custom icons for specific, context-aware usage in our UIs and documents. They have their own style guide, which includes guidelines around sizing that relate to their specific placement.

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Landing Pages

I designed new landing page templates based off of user research results indicating the need for more information on specific product key features. I created wireframes first and a style guide based on the new marketing website design system. Next I created templates that were then translated in HubSpot for our marketing team to use.